"PARIS — Back in 1992, surveying one design from his third signature footwear collection, Christian Louboutin was dismayed that the actual shoe wasn’t as colorful and compelling as his original sketch, especially underneath.
And so he snatched a jar of nail varnish from an assistant, who howled in protest, and his famous red soles were born.
Now the French footwear guru is taking his first steps into the beauty business with a range of signature polishes housed in strikingly tall, spiky bottles.
Priced at $50 each, the well-heeled, red nail enamel, Rouge Louboutin, is scheduled to go on sale today in a U.S. concession shop on the eighth floor at the Saks Fifth Avenue flagship in New York and the 15 Louboutin boutiques in the U.S. Saks will devote five display windows to the launch, with each filled with a display of an imaginary city, called Loubiville, whose architectural shapes give hints of products to come.
The rest of Louboutin’s U.S. distribution — the remainder of Saks doors, Neiman Marcus, Bergdorf Goodman, Nordstrom and select Sephora stores — will unveil the Rouge nail polish on Aug. 6, displaying the new beauty product alongside his footwear collections. The remaining 30 shades will be available throughout the U.S. distribution on Aug. 31, according to Catherine Roggero, general manager of Christian Louboutin Beauté. The new beauty company is a joint venture between Christian Louboutin’s fashion company and New York-based Batallure Beauty. The month-long lag in distribution rollout between the red polish and the 30 remaining shades is designed to give the Rouge enamel its own time in the merchandising spotlight."
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