In the bottle, this does look like a unique shade. It is a medium red that does look bright. When I applied to my nails I swear it looked orange! I have no idea why. The formula was good and only required two coats for full opacity. It's not a top coat hog, so it shines beautifully with a layer of topcoat. On its own it dries to a matte/satin finish.
The shade was pretty difficult to photograph correctly. Although I edited each photo for colour, I would have to say the photo that shows the shade as true as I could get on screen is the first photo in this post.
I find the shade of this colour is really dependant on the lighting you are in. It definitely is bright, and I found it to be a red-based coral shade. Not a true neon, but super duper bright!